Parenting has no manual. Now it has a companion.
Instant, expert-backed answers, tailored to your child and your family — from first steps to the teenage years. Private by design.
Expert-backed guidance
Private by design
Built for ages 0–18
Now in beta with real families across the UK. Join the waiting list to be among the first parents to try Mamma & Daddy — and help shape it.
The problem
Too much advice. Not enough answers.
Every parenting question has a hundred conflicting answers — forums, feeds, well-meaning relatives, and generic chatbots that don’t know your child. Most parents aren’t short of information. They’re short of advice they can trust, in the moment they need it.
Conflicting advice everywhere
Forums, blogs, relatives, and feeds say completely opposite things. Finding what's right takes hours of stressful searching.
Generic answers that don't know your child
A blog post or a general-purpose AI chatbot doesn't know your toddler's personality or that they're currently teething.
No calm support when you need it most
Meltdowns, bedtime refusal, and friendship anxieties never happen on a neat schedule. Parents need reassurance in the exact moment.
A parenting companion. in your pocket.
Every parenting question has a hundred conflicting answers — forums, feeds, well-meaning relatives, and generic chatbots that don’t know your child. Most parents aren’t short of information. They’re short of advice they can trust, in the moment they need it.
Ask anything, any time
No scrolling through endless threads or waiting for callback lines. Just clear, supportive steps when you need them.
Tailored to your family
Advice that considers your child’s age, personality, and what has been tricky lately.
Mamma & Daddy securely remembers details about your children’s profiles so answers are contextually perfect.
Grounded in real expertise
Built around specialist-curated parenting knowledge, not random internet noise.
REAL PARENT MOMENTS
You’re Not The Only One Wondering What To Do Next.
Not another chatbot
Generic AI gives generic answers. Mamma & Daddy was built differently.
Expert-curated, not scraped.
Every answer is grounded in a knowledge base curated by child development and behaviour specialists — not the open internet. Advice you can act on, from sources you can trust.
It knows your family.
Tell it about your children once, and it remembers — their ages, personalities, what's been tricky lately. Advice that fits your child, not an average one. And it picks up where you left off.
Private by design.
Your family's information stays on your device — never sold, never used for ads, never shared for anyone else's purposes.
Built for parenting, and only parenting.
Focused, safe and contained. A calm space for family questions — not a general-purpose chatbot that will speculate about anything.
“It is a very cool app that feels more secure than ChatGPT.”
— Beta tester, mum of a 20-month-old
Every age, every stage
From tantrums to teenagers
0–4 years
Baby & Toddler Years
Sleep, feeding, tantrums, milestones, and early development.
5–12 years
School-Age Years
School, friendships, screens, siblings, confidence, and behaviour.
13–18 years
Teenage Journey
Independence, mood, motivation, exam stress, friendships, and staying close.
— Beta tester, mum of teenage daughters
How it works
Support in three Steps.
Designed for busy families to get warm, practical advice instantly, with absolutely zero friction.
01
Tell us about your child.
02
Ask anything, any time.
03
Keep what works
Device-Level Encryption
- No global user trackers
- GDPR & PECR UK standards
- Instant delete anytime
Privacy first
Your family's story stays yours.
We built Mamma & Daddy privacy-first, because family life is nobody else’s business.
Device Storage First
Stored on your device, not in our central database.
Encrypted Processing
Used only to personalise your advice and answer securely.
No Data Exploitation
Never sold. Never used for ads. Never shared for anyone else's purposes.
Total Self-Control
You choose what's saved, and you can edit or delete it at any time.
Why we built this
Built by a parent who needed it.
I’m Rosa, founder of Mamma & Daddy — and a mum of two. Like every parent, I went looking for answers and found noise: contradictory advice, generic articles, chatbots that didn’t know my children and forgot everything I told them.
I’m a technical founder — I lead a data team in my day job — and I knew AI could do far better, if it was built carefully: grounded in real expertise, made to remember your family, and private by design.
So together with my husband Paolo and a small team I trust — an app developer, a child behaviour specialist who curates our knowledge base, and an AI specialist — we built the companion I wished I’d had.
Parenting has no manual. But no parent should have to navigate it alone.
Rosa Romita
Founder & Mum
Join the beta
Be one of the first.
Mamma & Daddy is in beta now, with early access opening in waves. Beta members use the app free — and parents who take part and share feedback lock in a founding member rate: half price for their first year after launch.
Questions parents ask
Frequently asked questions.
ChatGPT is a general-purpose chatbot: generic advice, no lasting memory of your child, and answers drawn from the open internet. Mamma & Daddy grounds every answer in an expert-curated knowledge base, remembers your family (privately, on your device), and is built solely for parenting.
Birth to eighteen. It’s designed to grow with your child.
Joining the waiting list is free, and the app is free throughout beta. Beta members who use the app and share feedback get half price for their first year after launch. We’ll always share full pricing before you pay anything.
No. Mamma & Daddy supports everyday parenting questions. For medical or urgent concerns, always speak to a healthcare professional.
We’re onboarding families in waves through beta. Waiting list members get access first, in order of sign-up.
